The restaurant concept was formed at the beginning of 2018 by Morietz. The concept has been developed to present atmosphere, experience, and a distinctive menu in comparison to other Burger restaurants. The main distinction is the initial perception of the audience with the brand concept, how can music become a sense of taste? How does rock and roll music taste? What about pop music? For around 6 months, the Morietz’s team was occupied to design the menu items and answering these questions, resulting in the design of five flags in the main item (Burger) with classical, pop, jazz, rock and roll and blues flavors. Hence a studio was designed that connects your taste with music.