Zibasazan Co. is one of the main actors in the plastic homeware and kitchenware industry of Iran. Throughout the years, changes in the market have made the share of Zibasazan relatively lower. On the other hand, the lack of understanding and awareness of consumers about the brand of Zibasazan and their products has led to a double dwindling.
The need for a new strategy, repositioning, and look and feel seemed essential. In the early stages after the research, we came to the conclusion that we need to make changes and distinction to the name of the brand in order to get out of a lot of similar names, such as Pishtazan, Pishgaman, and Almas Karan. As the brand position changes, new visual identity has also changed. Also, new products and categories were developed in the project and added to the brand’s product portfolio. During the campaign, a new name and identity were introduced to the organization internally and externally. Based on the results, Ziba repositioning and rebranding helped to increase brand awareness and gain more market share.