Matiloos concept is established to provide a fun and special atmosphere for kids and their parents to choose and buy toys in a large and modern store. Providing experience and an attractive atmosphere for children in the store have particular complexities. In this project, we have tried to create an atmosphere of inspiration for children by building elements and structures of their dreams, as well as a structure of a modern shop to encourage and comfort their parents, in accordance with the wishes and needs of the customers. The use of shapes and curve lines in the design of spaces and sharp color surfaces were defined as the main identity of the Matiloos stores. To create a different atmosphere, according to the definition of the Matiloos brand (toy’s planet), the ceiling was designed and implemented with the dark-colored as an expose. Lighting with the combination of luminous curved surfaces on the ceiling and rail focused light has led to the creation of a warm and distinct atmosphere. In order to facilitate customers’ routing and better product layout, the layout of the store is designed to be linear with a modular stand with the capability to move.
Matiloos stores are currently active for the social group above the middle class in Palladium, Sana Center and Sky Center in Tehran.